Social media for rural businesses

Rooted stories.
Wider reach.

Roots & Range Media helps rural and small-town businesses in Gainesville and North Texas show up online with social media management, content creation, and honest storytelling. Your business was built with grit, heart, and a handshake—your marketing should feel the same way.

Tell me about your business →See the packages

Good work deserves to be seen

Marketing that sounds like a person—not a pitch.

You shouldn't have to become a full-time content creator just to keep your business visible.

Roots & Range Media helps rural and small-town businesses tell the stories already happening every day—the work, the people, the details, and the reasons customers trust you. We turn those stories into clear, polished content that keeps your business active online while you stay focused on running it.

Monthly social media support

Social media management for rural businesses.

Every package is built around honest storytelling, dependable communication, and content made for your business—not everyone else's.

Stay visible

Visible

$650 / month

8 feed posts
Facebook + Instagram cross-posting
Custom captions
Simple branded graphics
Monthly content plan + summary

Ask about Visible

Growth

$1,100 / month

12 feed posts
4 short-form videos
Facebook + Instagram management
Custom captions + branded graphics
Monthly planning call + report
Basic comment monitoring

Ask about Growth

Get hands-on help

Local Partner

$1,750 / month

16 feed posts + 8 videos
Stories on posting days
Comment + message triage
Monthly on-site content session
Campaign planning
Monthly strategy call + report

Ask about Local Partner

What can Roots & Range Media help with?

From planning and writing posts to creating branded graphics, short-form videos, and social content, I help your business show up consistently in a voice that feels like you. Depending on the package, support can include scheduling, Facebook and Instagram management, reporting, and an on-site content session.

We work with the people behind ranches, agriculture, rural real estate, hospitality, trades, and small-town businesses—sharing the work and stories that make each one worth knowing.

Founding client rate: Get the Growth package for $850/month for your first three months.

Check availability →

Stories brought to life

Our work, rooted in real stories.

From the land to the table, every business has something worth sharing. Here are a few examples of content created for the brands and communities close to my heart.

Rural real estate · Social content

Mossy Oak Properties Cross Timbers Land & Home

Every piece of land has a story, and the people who care for it do, too. From property features to community stories, I create content that shares the places, people, and rural lifestyle at the heart of Cross Timbers.

MOP - Cross Timbers Land & Home on Facebook →

Food · Founder-led brand

The Lodge Table

Good food has a way of bringing people together. For my own field-to-fork brand, I share recipes, food photography, and stories that honor the harvest and remind folks there’s always a seat at the table.

Visit the website →The Lodge Table on Facebook →

Hospitality · Founder-led brand

The House Standard

Great hospitality is remembered long after the plates are cleared. For my restaurant consulting brand, I create approachable content that starts conversations about the little details that make guests feel welcome.

Visit the website →The House Standard on Facebook →

Meet the person behind the posts

Meet Samantha, the person behind the posts.

I'm Samantha, and I know what it means to build something with your own hands, your own reputation, and a whole lot of heart. My background spans hospitality, management, education, event planning, and rural business marketing.

I started Roots & Range Media because good businesses are often too busy doing the work to stop and tell people about it. That's where I come in.

— Samantha Viereck

Simple, personal, practical

Here's how we get started.

No giant agency runaround. Just a real conversation, a clear plan, and content that finally feels like your business.

We talk about your business.

What you do, who you serve, what makes you different, and what you never want your content to sound like.

I build your direction.

We choose the right package, set the voice, gather your assets, and plan content around your actual goals.

You get back to work.

I write, design, schedule, and track the content while keeping you in the loop and in control.

A few good questions

Questions about working together?

What does a social media manager do for a small business?

A social media manager helps plan and create content, write captions, and keep a business active online. At Roots & Range Media, the support you receive depends on the package you choose.

Do you work with ranches and agricultural businesses?

Yes. Roots & Range Media is built for rural and small-town businesses, including ranching, agriculture, land and real estate, hospitality, trades, and other local businesses.

Can you help if I don't know what to post?

Absolutely. We start with a conversation about your business, the people you serve, and your goals. From there, I build a content direction around the stories and work that make your business yours.

Can you help with photos and video?

Short-form video is included in the Growth and Local Partner packages, and Local Partner includes a monthly on-site content session. Get in touch to discuss the content your business needs.

Do I have to provide all the content myself?

We'll talk through what you already have and what we need to gather. The Local Partner package includes an on-site content session; the right approach depends on your business and package.

How do I get started?

Email, call, or text Samantha to talk about your business and what kind of help would be a good fit. You can ask about a package or start with a conversation.

Ready when you are

Let's give your business the online presence it deserves.

Tell me what you do, where you're located, and which part of social media keeps getting pushed to the bottom of the list. We'll figure out what kind of support fits.

Email Samantha
samantha@rootsandrangemedia.com Call or text
(785) 275-2830 Follow Roots & Range Media on Facebook →

Serving Gainesville, North Texas, and rural businesses beyond.